About

An international marketing and marketing communications professional, I have spent the last fifteen years developing and executing B2B marketing programs targeting the manufacturing industry for leading global software vendors. 

I believe that in essence, the key to marketing success comes from listening to your customers, determining what most inspires them about your products and services and why, publicizing that knowledge, and most important, maintaining the trust and loyalty of your inspired customer community.

People turn today to life coaches to help them recognize an approach to success that is inherent to marketing: Rather than focusing on your faults and weaknesses in an effort to improve them, turn your focus on what you do best. Identifying and magnifying your strongpoints, especially as they are expressed by your customers, helps you recognize how to build on and replicate them to further expand your success.

From my experience working with customer success and advocacy programs and with vertical industry marketing, I learned how effective marketing programs in these areas can contribute to business success by compressing sales cycles, penetrating new markets and winning new customers.

I hope this blog will promote collaboration and open discussion about how to optimize such marketing programs in today’s complex marketing environment in order to leverage both traditional and new online and social media marketing tactics and strategies.