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	<description>Winning Market Share by Listening to Customers&#039; Needs</description>
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		<title>Making Customer-Centric Marketing Real</title>
		<link>http://shellizargary.wordpress.com/2010/02/21/making-customer-centric-marketing-real/</link>
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		<pubDate>Sun, 21 Feb 2010 13:48:19 +0000</pubDate>
		<dc:creator>Shelli Zargary</dc:creator>
				<category><![CDATA[Customer Success]]></category>
		<category><![CDATA[Customer Referencing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>
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		<guid isPermaLink="false">http://shellizargary.wordpress.com/?p=64</guid>
		<description><![CDATA[Making Customer-Centric Marketing Real - click on the hyperlink to watch the video on YouTube Forrester Research&#8217;s Peter Kim talks about the importance of Customer Advocacy, a term he says was coined by Forrester Research, for business success.  In a nutshell, by convincing your customers and prospects that your company is truly committed to their interests, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shellizargary.wordpress.com&amp;blog=11687596&amp;post=64&amp;subd=shellizargary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Customer-Centric Marketing</title>
		<link>http://shellizargary.wordpress.com/2010/02/18/check-out-a-great-article-about-customer-centric-marketing/</link>
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		<pubDate>Thu, 18 Feb 2010 13:55:04 +0000</pubDate>
		<dc:creator>Shelli Zargary</dc:creator>
				<category><![CDATA[Customer Success]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Customer Referencing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://shellizargary.wordpress.com/?p=58</guid>
		<description><![CDATA[Check out a great article about Customer-Centric Marketing I came upon in Marketing Profs www.marketingprofs.com entitled: Earning Customer Raves: Make  These Five Decisions, and Customers Will Grow Your Business for You by Jeanne Bliss In a nutshell, the article claims that customer loyalty depends on the company and its employees being human, creative and resourceful in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shellizargary.wordpress.com&amp;blog=11687596&amp;post=58&amp;subd=shellizargary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Vertical Industry Success</title>
		<link>http://shellizargary.wordpress.com/2010/02/18/vertical-industry-success/</link>
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		<pubDate>Thu, 18 Feb 2010 10:53:42 +0000</pubDate>
		<dc:creator>Shelli Zargary</dc:creator>
				<category><![CDATA[Vertical Industry Success]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Vertical Industry Marketing]]></category>

		<guid isPermaLink="false">http://shellizargary.wordpress.com/?p=35</guid>
		<description><![CDATA[Marketers can increase the perceived value of a product or service in the eyes of their prospects by better understanding their industry-specific needs, as determined by the varied manufacturing processes, market conditions and business climate that are particular to each vertical industry, and by explaining to the prospects how the product or service they offer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shellizargary.wordpress.com&amp;blog=11687596&amp;post=35&amp;subd=shellizargary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Customer Success Drives Market Share</title>
		<link>http://shellizargary.wordpress.com/2010/01/27/hello-world/</link>
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		<pubDate>Wed, 27 Jan 2010 12:35:12 +0000</pubDate>
		<dc:creator>Shelli Zargary</dc:creator>
				<category><![CDATA[Customer Success]]></category>
		<category><![CDATA[Customer Referencing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The best way to convince your prospects to buy your product or service is by causing them to identify with your existing happy customers and to feel confident that they will be equally satisfied. This precept is even more relevant in today&#8217;s marketing environment, in which prospects are put off by a hard-sell approach. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=shellizargary.wordpress.com&amp;blog=11687596&amp;post=1&amp;subd=shellizargary&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Shelli Zargary</media:title>
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