Customer-Centric Marketing

Check out a great article about Customer-Centric Marketing I came upon in Marketing Profs www.marketingprofs.com entitled:

Earning Customer Raves: Make  These Five Decisions, and Customers Will Grow Your Business for You

by Jeanne Bliss

In a nutshell, the article claims that customer loyalty depends on the company and its employees being human, creative and resourceful in all their interactions with customers. I translate this first and foremost to LISTEN TO WHAT YOUR CUSTOMER WANTS!  Make that the center of your marketing strategy.  Explains Ms Bliss, “When you make decisions that honor your employees and customers, they will tell your story for you. They will grow your business for you”  The key today however is making sure that everyone in your organization that has a part in the customer relationship be fully aware of and committed to implementing your marketing strategy in every customer interaction… Easier said than done, and requires that your marketing team be responsible for getting and keeping everyone in-house aware of and involved in all the marketing initiatives…

I haven’t read Ms Bliss’ entire book yet, but I plan to…

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